For creators, Throne is the strongest option because it hides your shipping address from the person buying — the one requirement a public wishlist genuinely cannot compromise on. SwishWish is the best pick if you want a public page that holds items from any store and you use a PO box or forwarding address. Amazon Wish List still works with its gift-registry address setting but only holds Amazon products. MyRegistry, Wishlistr and Things To Get Me all work for a public list, with weaker privacy handling.
8 min read · Published 2026-09-20 · Updated 2026-09-20
A creator wishlist is a public document handed to strangers. Everything else — design, store coverage, integrations — is secondary to whether a viewer can ship you a package without learning your home address. Get that wrong once and it is not a privacy setting, it is a safety incident.
There are three ways tools solve it. Shielded fulfilment, where the platform receives the item and forwards it, so the buyer never sees an address at all. Registry-style shipping, where the retailer holds your address and only reveals the city or state at checkout. And you solve it yourself, with a PO box, a parcel locker or a forwarding service, which works with any tool on this list and costs you a monthly fee.
A second requirement follows from the first: your audience must not need an account. Every sign-up screen between a viewer's impulse and the buy button costs you gifts, and unlike a family list you cannot ask ten thousand people to join a group.
Best for: Any creator who does not want a shipping address in circulation
Throne is the only tool here built from the ground up for this problem. Your page lives at a clean username URL, viewers buy from a curated catalogue, and fulfilment goes through Throne so your address never reaches the buyer. It is the category leader for creators and the honest recommendation if privacy is the deciding factor — which for most creators it should be.
Strengths
Drawbacks
Best for: Creators who want any-store coverage on a public page and handle shipping themselves
This is our product, so read the drawbacks carefully. SwishWish gives you a public profile that collects as many lists as you want, and you fill them by pasting product URLs from any retailer — including small shops and regional stores that no curated catalogue carries. Viewers reserve items and mark them purchased without an account, and reservations are hidden from you, so your audience can coordinate without spoiling anything. Gift preferences let you state sizes and a plain "please do not send me this", which saves everyone time. The Instagram DM capture is useful here: you can forward a reel or post link straight to your list rather than screenshotting things to add later.
Strengths
Drawbacks
Best for: Creators whose audience buys on Amazon and who want retailer-managed shipping
Still a reasonable default despite its limits. Set the list as a gift registry and Amazon keeps your address on file, revealing only a name and general location to the buyer — a genuine privacy feature the independent tools mostly lack. The catch is that since Amazon removed universal add in 2023, the list holds Amazon products only. Check the gift-registry and default-address settings yourself before publishing; the safe configuration is not the default one.
Strengths
Drawbacks
Best for: Creators who want registry-grade tooling and do not mind the wedding framing
MyRegistry is a serious universal registry with a browser extension and broad retailer support, and public registries are findable by name. It was designed for weddings and it shows — the copy, the occasions and the guest-facing flow all assume an event. Usable for a creator page, but you will be working against the grain.
Strengths
Drawbacks
Best for: A minimal public list with nothing to configure
Paste links, share a URL, done. There is almost nothing to learn and nothing to misconfigure, which has real value when the page is public. There is equally nothing to help you: no address protection, no audience features, no analytics.
Strengths
Drawbacks
Best for: A free public list at a username URL, if the dated interface does not bother you
Wishlistr has run for years and gives you a public list at a username URL for free. Profiles are open to search engines by default, which suits a creator who wants to be found but means you should assume everything on it is public forever. The interface is well behind the rest of this list.
Strengths
Drawbacks
| App | Address hidden from buyer | Any store | No account to buy | Creator-specific |
|---|---|---|---|---|
| Throne | Yes — shielded fulfilment | Curated catalogue | Yes | Yes |
| SwishWish | No — use a PO box | Yes | Yes | No |
| Amazon Wish List | Yes — registry setting | Amazon only | Yes | No |
| MyRegistry | Partly | Yes | Yes | No |
| Things To Get Me | No | Yes | Yes | No |
| Wishlistr | No | Yes | Yes | No |
September 2026. Verify privacy settings yourself before publishing a page to an audience.
If you also keep a private list for friends and family, the tradeoffs are different — 9 best universal wishlist apps covers that side.
Throne, in most cases, because it hides your shipping address from the person buying rather than relying on you configuring a setting correctly. If you need items from stores outside a curated catalogue, use a link-based tool such as SwishWish together with a PO box or parcel forwarding service.
Yes, three ways: a platform with shielded fulfilment like Throne; a retailer registry such as Amazon's, where the store holds your address and shows the buyer only a name and general area; or any wishlist tool combined with a PO box, parcel locker or forwarding address you control.
Not on any tool recommended here. Throne, SwishWish, Things To Get Me and Wishlistr all let a visitor view the list and claim an item without signing up. That matters far more for a public audience than for a family list, because every extra screen loses gifts.
Only with a link-based tool. SwishWish, Things To Get Me, MyRegistry and Wishlistr accept a product URL from any store. Throne works from a curated catalogue, which is the tradeoff you accept in exchange for shielded fulfilment.
Use a tool with reservations. When someone claims an item it is marked as taken for other visitors while staying hidden from you. SwishWish and Throne both do this; a plain list of links does not, and you will get duplicates.
Gifts received in connection with your work as a creator may be treated as income depending on where you live and how the platform handles payment. This is a real question with a jurisdiction-specific answer — ask an accountant in your country rather than a wishlist comparison page.
A universal wishlist holds items from every store in one link. We ranked nine of them — SwishWish, MyRegistry, Giftster, Elfster, Throne and more — by who each one is actually for.
Amazon removed universal add-to-wishlist in 2023. Here are seven alternatives that still let you save items from any online store, ranked and honestly compared.
A practical guide to sharing a wishlist: when to send it, what to say so it is not awkward, how reserving prevents duplicate gifts, and the privacy settings to check first.
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